H900 Hårtørrer-emballage by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2021
H900 Hårtørrer-emballage
by Xiaomi
Client: Xiaomi
A' Design Award i Sølv Winner in Emballage Category
- 24,373
- Verified Award Winner
- Verify Award Status for #118672
The Design
About H900 Hårtørrer-emballage
H900 er et emballagedesign skabt til en hårtørrer. Emballagen er inspireret af den højhastighedsmotor, det viftehjul og den luftkanal, der er placeret inde i produktet. Komplekse interne kredsløb og luftkanaler er omdannet til fine linjemønstre på den ydre overflade. Prægning og laser-varmestempling anvendes til at trykke disse mønstre. Kombineret med farvefilm viser overfladen forskellige farveglans ved forskellige betragtningsvinkler. De prægede linjer kan også mærkes med hånden. Æsken måler 280 mm i bredden, 102 mm i dybden og 320 mm i højden.
The Recognition
About the A' Design Award i Sølv
H900 Hårtørrer-emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. H900 Hårtørrer-emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. H900 Hårtørrer-emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
- Dimensions & Packaging
- Width280mm x Depth102mm x Height320mm
- Tags
- hire dyer, packaging, stamping, black, white
- Production Technology
- In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
- Design Challenge
- There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
- Research
- Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
- Inspiration
- The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
- Project Duration
- July 2020 Bejing and finished in November in Beijing, China.
- Operation Flow
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
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