Lipton Pop Art Special Edition Drikkevaredåse Emballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2021
Lipton Pop Art Special Edition Drikkevaredåse Emballage
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #118901The Design
About Lipton Pop Art Special Edition Drikkevaredåse Emballage
Lipton Pop Art Special Edition er en kollektion af miniature drikkevaredåser designet til det russiske marked. Hver 250 ml dåse bærer levende grafik inspireret af Pop Art-stilens dristige æstetik og af markante kunstneres udtryk. Det farverige kunstværk er kombineret med Lipton-brandets legende og fantasifulde karakter. Formålet er at bringe en del af galleriets oplevelse ind i butikkerne og hjælpe emballagen med at skille sig ud på en overfyldt hylde. Det lille format er let og nemt at have med sig, så drikken egner sig til indtagelse på farten.
The Recognition
About the A' Design Award i Bronze
Lipton Pop Art Special Edition Drikkevaredåse Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Lipton Pop Art Special Edition Drikkevaredåse Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Lipton Pop Art Special Edition Drikkevaredåse Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
- Tags
- Packaging, Beverage
- Inspiration
- Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
- Team Members
- PepsiCo Design & Innovation
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