Pepsi X SHFW Drikkedåse by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2021
Pepsi X SHFW Drikkedåse
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Sølv Winner in Emballage Category
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- Verified Award Winner
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The Design
About Pepsi X SHFW Drikkedåse
Pepsi X SHFW er en limited edition-drikkedåse skabt til Shanghai Fashion Week forår/sommer 2020 og lanceret i Kina. Dåsen er en del af et bredere visuelt identitetssystem udviklet til samme begivenhed. Sæsontemaet Sensation and Source styrer designet og afspejler udforskningen af forskellige perspektiver. Former inspireret af organiske elementer og glaselementer kombineres inden for et dimensionelt rum. Resultatet forbinder Pepsi Black-brandets ånd med det mangfoldige arbejde fra de modedesignere, der præsenteres ved begivenheden.
The Recognition
About the A' Design Award i Sølv
Pepsi X SHFW Drikkedåse er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Pepsi X SHFW Drikkedåse forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Pepsi X SHFW Drikkedåse er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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