Lidugaoliang Baijiu Alkoholholdig drikkevareemballage af Wen Liu, HenHong Yang and Weijie Kang er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2021
Lidugaoliang Baijiu Alkoholholdig drikkevareemballage
af Wen Liu, HenHong Yang and Weijie Kang
Klient: Jiangxi Lidu Liquor Industry Co.ltd
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om Lidugaoliang Baijiu Alkoholholdig drikkevareemballage
Lidugaoliang Baijiu er et emballagedesign til en kinesisk destilleret spiritus. Flasken har en blødt buet form og er præget med sorghum-elementer. Det runde låg og cirklen på ydre æske er inspireret af porcelæn fra Yuan-dynastiet, den periode hvor bryggeriet af denne spiritus begyndte. Den skråtstillede etiket er fremstillet af læder. Den ydre æske kombinerer læder og metal og åbnes ved at dreje en cirkulær skive. Den grønne farvetone blev gjort dybere for at passe til et eksklusivt produkt. Emballagen måler 120 mm i bredden, 120 mm i dybden og 330 mm i højden.
Anerkendelsen
Om A' Design Award i Bronze
Lidugaoliang Baijiu Alkoholholdig drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Lidugaoliang Baijiu Alkoholholdig drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Lidugaoliang Baijiu Alkoholholdig drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensioner & Emballage
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Produktionsteknologi
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Designudfordring
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Forskning
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Projektvarighed
- 2019.08-Now Shenzhen, China
- Driftsflow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Teammedlemmer
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
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