East Travel Emballage til alkoholholdig drik af Wen Liu, Bo Zheng and Weijie Kang er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2021
East Travel Emballage til alkoholholdig drik
af Wen Liu, Bo Zheng and Weijie Kang
Klient: Shenzhen Oracle Creative Design Co., Ltd
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #119511Designet
Om East Travel Emballage til alkoholholdig drik
East Travel er et emballagedesign til baijiu, en traditionel kinesisk destilleret spiritus. Flasken har en enkel cylindrisk glasform, der er praktisk til masseproduktion. Hætten er formet efter vandkrusninger, en reference til det vand af høj kvalitet, der anvendes i bryggeprocessen. Etiketten er fremstillet af specialpapir, og illustrationen samt produktnavnet er bronzeret. Den ydre emballage er fremstillet af presset bagasse, de fibre der er tilbage efter gæringen af sukkerrør, et materiale der nedbrydes naturligt. Designet trækker på kinesisk folkekultur og på traditionelle bryggemetoder.
Anerkendelsen
Om A' Design Award i Sølv
East Travel Emballage til alkoholholdig drik er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. East Travel Emballage til alkoholholdig drik forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. East Travel Emballage til alkoholholdig drik er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensioner & Emballage
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Produktionsteknologi
- Glass, Bagasse
- Designudfordring
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Forskning
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Projektvarighed
- 2020.01~2020.03 Shenzhen,China
- Driftsflow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Teammedlemmer
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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