Genki Forest Emballagedesign til flaske med danskvand by Genki Forest

Genki Forest Emballagedesign til flaske med danskvand by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2021

Genki Forest Emballagedesign til flaske med danskvand

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #119724

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Colors

The Design

About Genki Forest Emballagedesign til flaske med danskvand

Genki Forest er et emballagedesign til en flaske med danskvand. Flasken er lavet af PET, en let og gennemsigtig plast, der modstår stød og hjælper med at holde kuldioxid inde i flasken. Et stort sort kinesisk skrifttegn inspireret af traditionel kalligrafi er placeret på en bred hvid flade, hvilket giver etiketten et enkelt og moderne udtryk. Flaskens kontur er glat, og den smalleste del sidder der, hvor hånden holder om flasken, hvilket forbedrer grebskomforten. Skulderen har en ring af konkave trekanter, og låget er trykt med en åbningspil. Flasken måler 67,3 mm i bredden og 209,25 mm i højden.

The Recognition

About the A' Design Award i Jern

Genki Forest Emballagedesign til flaske med danskvand er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Genki Forest Emballagedesign til flaske med danskvand forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Genki Forest Emballagedesign til flaske med danskvand respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai