Daejeon Bruce Rice Cake Redesign Risekage Emballage af Choulsoon Park

Daejeon Bruce Rice Cake Redesign Risekage Emballage af Choulsoon Park er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.

BronzeEmballage· 2021

Daejeon Bruce Rice Cake Redesign Risekage Emballage

af Choulsoon Park

Klient: Soongraphic

Vinder af A' Design Award i Bronze i kategorien Emballage

11,317

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Farver

Designet

Om Daejeon Bruce Rice Cake Redesign Risekage Emballage

Daejeon Bruce Risekage Redesign er en emballagedesign til et risekageprodukt, der sælges af et konditorfirma i Daejeon-området. Grafik af ni store vartegn fra Daejeon er trykt på emballagen, så køberne får lokal turistinformation sammen med produktet. Sortimentet er opdelt i tre serier efter smag, og hver serie bruger hovedingrediensens naturlige farve til at vise smagen. Produktnavnene fremstår på både koreansk og engelsk. Der er brugt tykt papir, så pakken kan stå eller ligge fladt og ikke let bliver beskadiget.

Anerkendelsen

Om A' Design Award i Bronze

Daejeon Bruce Rice Cake Redesign Risekage Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Daejeon Bruce Rice Cake Redesign Risekage Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Daejeon Bruce Rice Cake Redesign Risekage Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensioner & Emballage: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Produktionsteknologi: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Designudfordring: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Forskning: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Projektvarighed: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Driftsflow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Teammedlemmer: Individual