Yoyic Huojunpaopao Drikkevareflaske-emballage af Tingting Wang er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2021
Yoyic Huojunpaopao Drikkevareflaske-emballage
Klient: High-tech MengNiu Dairy (Beijing)CO.,LTD
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om Yoyic Huojunpaopao Drikkevareflaske-emballage
Yoyic Huojunpaopao er en flaskeemballage designet til en brusende drik indeholdende levende probiotika. Drikken kombinerer brusende mælkesyrebakterier med levende probiotika, lavt sukkerindhold og intet fedt. Flasken er fremstillet af yderst transparent PET for at give en glasagtig fornemmelse, med en let og slank form og en kapacitet på 388 milliliter. Etiketten anvender et fremtrædende kinesisk kalligrafisk skrifttegn samt boblegrafik for at antyde vitalitet. Designet har til formål at udtrykke både smag og sundhed. Flasken sælges i kiosker under kølekædeforhold for at bevare probiotikaene aktive.
Anerkendelsen
Om A' Design Award i Bronze
Yoyic Huojunpaopao Drikkevareflaske-emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yoyic Huojunpaopao Drikkevareflaske-emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yoyic Huojunpaopao Drikkevareflaske-emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensioner & Emballage
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Produktionsteknologi
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Designudfordring
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Forskning
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Projektvarighed
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Driftsflow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patenter
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Teammedlemmer
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Billedkreditering
- .
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