Hankol Liquor Spiritusemballage by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Spiritusemballage by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2021

Hankol Liquor Spiritusemballage

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

A' Design Award i Sølv Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #121947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Spiritusemballage

Hankol er et emballagedesign til en sauce-smagsspiritus. Navnet refererer til en person, der drikker dristigt og glad, hvilket afspejler brandets menneskeorienterede ånd. Konceptet stammer fra blindsmagning. Positive og negative figurer kombineres, og grundlæggerens silhuet placeres i den negative form for at udtrykke idéen om ikke at glemme den oprindelige hensigt. Kinesisk kalligrafi og et segl anvendes i skrifttypen. Yderemballagen er lavet af miljøvenligt EPP-materiale, og et metallogo er indlagt på forsiden.

The Recognition

About the A' Design Award i Sølv

Hankol Liquor Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Hankol Liquor Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Hankol Liquor Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020