OHO Lentil Chips Chips-emballage by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2021
OHO Lentil Chips Chips-emballage
by Bold Brands
Client: Bold Brands
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About OHO Lentil Chips Chips-emballage
OHO Lentil Chips er et emballagedesign til en snack baseret på linser. Posen måler 190 x 250 x 50 mm og er trykt på polypropylen med fleksografi og en papirfølende lak. En baggrund af kraftpapir erstatter de klare farver, der er almindelige i snackkategorien, og giver et naturligt udtryk. Illustrerede grafiske elementer tilføjer et legende præg, mens smagsvarianterne vises gennem fotografiske billeder af høj kvalitet. Kombinationen gør produktet let genkendeligt og fremstiller det som et sundere snackvalg.
The Recognition
About the A' Design Award i Bronze
OHO Lentil Chips Chips-emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. OHO Lentil Chips Chips-emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. OHO Lentil Chips Chips-emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Image Credits
- Visuals: Sandra Ramoskaite
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