Pepsi Culture Limited Edition Dåseserie til Drikkevarer by Dennis Furniss

Pepsi Culture Limited Edition Dåseserie til Drikkevarer by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Emballagedesign Competition Category.

GuldEmballage· 2021

Pepsi Culture Limited Edition Dåseserie til Drikkevarer

by Dennis Furniss

Client: Pepsi

A' Design Award i Guld Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #123071

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Limited Edition Dåseserie til Drikkevarer

Pepsi Culture er en limited edition dåseserie skabt til et sodavandsmærke i Mexico. Serien består af seks samlerdåser, og hver dåse repræsenterer en mexicansk by. Lokale historier, traditioner og kunstreferencer er omsat til illustrative mønstre, der kombinerer mangeårige kulturelle symboler med en moderne designtilgang. Hver dåse er fremstillet af aluminium, rummer 12 ounces og er færdiggjort med højopløselig offsettryk. Dåserne sælges enkeltvis og udgør tilsammen en serie, der afspejler regional mangfoldighed.

The Recognition

About the A' Design Award i Guld

Pepsi Culture Limited Edition Dåseserie til Drikkevarer er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Pepsi Culture Limited Edition Dåseserie til Drikkevarer forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Pepsi Culture Limited Edition Dåseserie til Drikkevarer skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.