Tsarsky Reserve Papiremballage af Natalya Bilousova er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2021
Tsarsky Reserve Papiremballage
Klient: Tsarsky Reserve
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #123199Designet
Om Tsarsky Reserve Papiremballage
Formålet med pakken til frosne halvfabrikata er at skabe et iørefaldende billede af et brand, der undgår traditionel visuel mad på en tallerken. Den mønsterbaserede løsning er valgt som den, der får en forbrugers øjne til allerede at nyde maden. Farverne, der bruges til at repræsentere, er bestemt genkendelige blandt linjen andre fødevarer design. Derudover understreger formernes enkelhed i dette design den moderne tilgang og fremhæver samtidig ideen om universalitet. Resultatet er, at dette design gør produktet nemt at kunne lide for forskellige seere
Anerkendelsen
Om A' Design Award i Bronze
Tsarsky Reserve Papiremballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Tsarsky Reserve Papiremballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Tsarsky Reserve Papiremballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Dimensioner & Emballage
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Tags
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Produktionsteknologi
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Designudfordring
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Forskning
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Inspiration
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Projektvarighed
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Driftsflow
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Patenter
- Trademark 2021. Trademark Holder NESANS Company
- Teammedlemmer
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Billedkreditering
- All of the separate images are given by client
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