Evershine Produktemballage by Wanling Yan is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2021
Evershine Produktemballage
by Wanling Yan
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #123488The Design
About Evershine Produktemballage
Evershine er emballage designet til en duftforstærker til vask. Flasken har form som en beklædningsgenstand, hvilket refererer til den omsorg, der udvises over for familiens tøj. Den hvide overflade og enkle form gør produktets formål tydeligt ved første øjekast og passer til unge husstandes smag. Beholderen er fremstillet af polyethylen med høj densitet og er lufttæt og uigennemsigtig, hvilket begrænser fordampning af duften og forlænger holdbarheden. Låget fungerer også som målebæger på cirka 15 gram. Fire dufte identificeres ved hjælp af matchende farver på perler, bånd og skrift.
The Recognition
About the A' Design Award i Bronze
Evershine Produktemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Evershine Produktemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Evershine Produktemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
- Dimensions & Packaging
- Bottle size: 128×60×147mm
Color box size: 132×64×151mm - Tags
- Laundry companion, fragrance beads, personal care, environmental protection, simple
- Production Technology
- The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
- Design Challenge
- The design was challenged by two aspects:
First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.
Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics. - Research
- The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
- Inspiration
- The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
- Project Duration
- The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
- Operation Flow
- The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
- Team Members
- He Xiao
WanLing Yan
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