Sorkhab Emballage by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2022

Sorkhab Emballage

by Parham Elahi Doust

Client: Sorkhab

A' Design Award i Jern Winner in Emballage Category

12,774

Verified Award Winner

Verify Award Status for #126198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sorkhab Emballage

Sorkhab Brow Soaps er lavet af veganske og dyremishandlingsfrie ingredienser. Derfor ønskede de at sikre sig, at emballagen også passer til indholdet, og derfor valgte de træ som hovedmateriale. Pakkens glatte konturer kan fange køberne' opmærksomhed, endnu mere. Produktet indeni (sæbe) er lavet af 100 % veganske materialer, dets pakke formidler også det faktum, at det er miljøvenligt. Hele pakken er bygget ud af det spildte hårdttræ, der findes i møbelindustrien. Det er en af grundene til, at træ er blevet valgt frem for andet.

The Recognition

About the A' Design Award i Jern

Sorkhab Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Sorkhab Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Sorkhab Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi