Souldar Cracker Snackemballage by Yeqin Chen

Souldar Cracker Snackemballage by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2022

Souldar Cracker Snackemballage

by Yeqin Chen

Client: Dali Foods Group

A' Design Award i Bronze Winner in Emballage Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Snackemballage

Souldar Cracker er et emballagedesign til en sodavandskiks-snack med chokoladesmag. Produktet er placeret i midten af den visuelle komposition. På venstre side arrangerer et klart layout kiksene i forskellige afstande for at udvide fornemmelsen af rum inden for et begrænset areal. Chokoladesovs falder fra toppen af pakken som regn, hvilket forvandler et statisk billede til et dynamisk et. Brun anvendes som hovedfarve for at udtrykke smagen. Den ydre karton er fremstillet af elfenbenskarton, og udvalgte elementer er trykt med guldfolie. Hver kiks er pakket individuelt inde i æsken.

The Recognition

About the A' Design Award i Bronze

Souldar Cracker Snackemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Souldar Cracker Snackemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Souldar Cracker Snackemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen