Zhen Hao E Hundefoderemballage by Yuchen Han

Zhen Hao E Hundefoderemballage by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2022

Zhen Hao E Hundefoderemballage

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #126938

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Colors

The Design

About Zhen Hao E Hundefoderemballage

Zhen Hao E er en emballageserie til hundefoder og hundesnacks. Designet trækker på kinesisk kultur ved at fremstille hunde som gamle kejsere fra forskellige tidsaldre. I Kina bliver hundeejere ofte beskrevet som embedsmænd, der tjener deres kæledyr, og denne idé præger illustrationerne. Tegneseriefigurer af hunde angiver størrelsesgruppen og adskiller små hunde fra mellemstore og store hunde. Forskellige farver adskiller hundefoder fra snacks, så sortimentet er let at forstå. Der anvendes genbrugspapir, bølgepap og poser af aluminiumsfolie.

The Recognition

About the A' Design Award i Jern

Zhen Hao E Hundefoderemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Zhen Hao E Hundefoderemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Zhen Hao E Hundefoderemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.