The Treasure of Zbojniks Flaskeetiket by Sasha Sharavarau

The Treasure of Zbojniks Flaskeetiket by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 A' Design Award i Guld in Emballagedesign Competition Category.

GuldEmballage· 2022

The Treasure of Zbojniks Flaskeetiket

by Sasha Sharavarau

Client: St. Nicolaus (client company); Zbojnicka (brand)

A' Design Award i Guld Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #127368

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Treasure of Zbojniks Flaskeetiket

The Treasure of Zbojniks er et etiketdesign til Zbojnicka frugtdestillater. Zbojnicka betyder på slovakisk noget, der tilhører en Zbojnik. Zbojniks var røvere, som deltog i oprør mod livegenskab, og folk troede, at de gemte skatte i de slovakiske bjerge. Etiketten præsenterer destillaterne som Zbojniks skat. Bjerget Velky Rozsutec er vist øverst, og slovakiske ornamenter fra forskellige regioner indrammer designet. Illustrationer i graveringsstil er trykt i to farver på mat cremefarvet papir med en blød tekstur. Produktnavnet er påført med guldprægning.

The Recognition

About the A' Design Award i Guld

The Treasure of Zbojniks Flaskeetiket er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. The Treasure of Zbojniks Flaskeetiket forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. The Treasure of Zbojniks Flaskeetiket skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensions & Packaging: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tags: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Production Technology: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Design Challenge: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiration: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Project Duration: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Operation Flow: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Team Members: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Image Credits: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)