Tralock Låsepakning by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2022
Tralock Låsepakning
Client: Bakhtiyar Baimurzayev
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #127960The Design
About Tralock Låsepakning
Tralock er emballage designet til en kuffertlås. Æsken er formet som en lille kuffert, hvilket knytter emballagen direkte til produktets formål. Navnet kombinerer ordene rejse (travelling) og lås (lock), og bogstavet o i logoet er formet som et nøglehul. Strukturen har to lag. En blisterkerne holder låsen og nøglerne på plads, mens et lag pap bærer det trykte design. Et stanset udsnit gør det muligt for køberen at se produktet indeni. De klare farver afspejler rejsetemaet og hjælper emballagen med at skille sig ud.
The Recognition
About the A' Design Award i Bronze
Tralock Låsepakning er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Tralock Låsepakning forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Tralock Låsepakning tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase. - Dimensions & Packaging
- Width 100 mm x Depth 25 mm x Height 143 mm
- Tags
- packaging design, box, professional, travelling, lock
- Production Technology
- The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
- Design Challenge
- The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
- Research
- The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
- Inspiration
- The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole. - Project Duration
- Duration: September-December, 2020
Location: Kazakhstan - Operation Flow
- The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
- Patents
- Copyrights belong to Bakhtiyar Baimurzayev
- Team Members
- Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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