The Heaven Lost Stearinlyseemballage af Chan Yiu Chung er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2022
The Heaven Lost Stearinlyseemballage
Klient: Tai Tung Jewellry Box Mfy.Ltd
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
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Om The Heaven Lost Stearinlyseemballage
The Heaven Lost er en emballageæske designet til et duftlys. Det grafiske tema er inspireret af europæisk mytologi og skildrer guder, der søger efter noget, der er gået tabt fra himlen. Den håndtegnede illustration fortsætter hele vejen rundt om æsken og giver et patineret udtryk, der inviterer kunderne til at dreje æsken rundt. Sort-hvid tryk holder designet rent og enkelt. Strukturen er en simpel top- og bundæske, der måler 83 mm i bredden, 83 mm i dybden og 102 mm i højden. Æsken er fremstillet af 240 g/m² Munken Lynx, et ubestrøget og bæredygtigt papir i en naturlig hvid nuance.
Anerkendelsen
Om A' Design Award i Jern
The Heaven Lost Stearinlyseemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. The Heaven Lost Stearinlyseemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. The Heaven Lost Stearinlyseemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensioner & Emballage
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Produktionsteknologi
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Designudfordring
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Forskning
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Projektvarighed
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Driftsflow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patenter
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Teammedlemmer
- Designer: Yiu Chung CHAN
- Billedkreditering
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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