Qinjianguo Yam Pulver Emballage by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2022
Qinjianguo Yam Pulver Emballage
by Dongcheng
Client: Qinjianguo
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #128478The Design
About Qinjianguo Yam Pulver Emballage
Qinjianguo er et emballagedesign til pulver af jernpind-yam. Produktet følger en tiårig dyrkningscyklus, hvor jorden hviler, og der kun dyrkes én sæson med yam hvert tiende år. Yam dyrket i sådan jord optager rige næringsstoffer, og frugtkødet forarbejdes direkte til pulver. Æsken måler 120 x 120 x 150 millimeter. Grafikken danner et visuelt symbol på tallet ti, opbygget af svaler om foråret, cikader om sommeren, markarbejde om efteråret, cedertræer om vinteren og plovmænd. Billedsproget viser årtiets årstider.
The Recognition
About the A' Design Award i Bronze
Qinjianguo Yam Pulver Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Qinjianguo Yam Pulver Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Qinjianguo Yam Pulver Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
- Dimensions & Packaging
- 120mm x 120mm x 150mm
- Tags
- Creative Yam powder packaging design
- Design Challenge
- How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
- Research
- We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
- Inspiration
- On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
- Project Duration
- The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
- Team Members
- Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU - Image Credits
- Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
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