YaBloom Emballage by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2022
YaBloom Emballage
Client: YaBloom
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #129350The Design
About YaBloom Emballage
Forvandler det at drikke vand fra en kedelig rutine til en spændende og smagfuld oplevelse. En ny sundhedsdrik der perfekt beskriver det enkle koncept med smagt vand. Kombinationen af lyse farver og flydende former styrker konceptet om smag og forfriskelse. Samtidig kommunikeres begreberne velvære og ungdommelighed tydeligt gennem hele kompositionen.
The Recognition
About the A' Design Award i Sølv
YaBloom Emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. YaBloom Emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. YaBloom Emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
- Dimensions & Packaging
- Resealable doypack, height 150mm x width 90mm.
- Tags
- water, flavour, natural, healthy, taste, infusion, bloom
- Production Technology
- Craft paper, and plastic film.
- Design Challenge
- Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color. - Research
- Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
- Inspiration
- Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
- Project Duration
- The project started on March 2021 and ended on July 2021
- Operation Flow
- Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris
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