Iguana Primær funktion: Energidrik-emballage by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2022
Iguana Primær funktion: Energidrik-emballage
Client: Iguana
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #129832The Design
About Iguana Primær funktion: Energidrik-emballage
Iguana er et emballagedesign til en energidrik, der sælges i aluminiumsdåser. Dåsens overflade efterligner en leguans hud med en skælstruktur og ridsemærker, der signalerer styrke og energi. Hver smag identificeres ved en forskellig hudfarve. Den originale smag bruger grøn, den tropiske frugtsmag bruger orange og guld, og smagen med røde bær bruger rød. Typografien følger ridsernes form, og kontrasten mellem sort og hvid holder navnet tydeligt. Designet trykkes på aluminium, som derefter formes til en dåse.
The Recognition
About the A' Design Award i Sølv
Iguana Primær funktion: Energidrik-emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Iguana Primær funktion: Energidrik-emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Iguana Primær funktion: Energidrik-emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
- Dimensions & Packaging
- оriginal
Classic taste of invigorating energy
tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.
red berries
Perfect charge of berry energy - Tags
- iguana, Energy drinks, can, Leather, scratches
- Production Technology
- Designs are printed on the aluminum and then crafted into a can
- Design Challenge
- It was necessary to model an iguana and pick up the skin.
- Research
- The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
- Inspiration
- The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
- Project Duration
- The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
- Operation Flow
- Custom design will make the product stand out on the shelf.
- Team Members
- Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky
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