Fly By Jing Krydderiemballage by Fly By Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2022
Fly By Jing Krydderiemballage
by Fly By Jing
Client: Fly By Jing
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #130534The Design
About Fly By Jing Krydderiemballage
Fly By Jing er et emballagedesign til en Sichuan chili crisp-sauce, der sælges i et glas. Designet er forankret i tradition og formgivet til den måde, folk spiser på i dag. En slående farvepalet og en direkte tone adskiller emballagen fra andre saucer på markedet. Sammenhængende sætninger trykt på etiketten beskriver mærket og bryder det ned for læseren. Designet afspejler brandets værdier og formål, som trækker på smagene fra Chengdu og dets små lokale spisesteder.
The Recognition
About the A' Design Award i Bronze
Fly By Jing Krydderiemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Fly By Jing Krydderiemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Fly By Jing Krydderiemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
- Dimensions & Packaging
- W 6mm x D 6mm x H 8.5mm, glass jar
- Tags
- Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
- Inspiration
- The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
- Team Members
- Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency - Image Credits
- All images / Photographer / Maria Be
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