Xiaofengtan Liquor Spiritusemballage by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2022
Xiaofengtan Liquor Spiritusemballage
Client: Zhu Hai, Fang Jian
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #131479The Design
About Xiaofengtan Liquor Spiritusemballage
Xiaofengtan er emballage til en eksklusiv kinesisk spiritus. Flaskens form er inspireret af de keramikkrukker, der traditionelt bruges i Kina til opbevaring af spiritus, og er omformet til et enkelt design, der passer til moderne smag. Den runde krop passer til håndfladen, hvilket gør flasken nem at holde og hjælper med at forhindre, at den glider. Den gyldne top har lodrette rillede linjer og åbnes let. Gyldne prikker danner en struktur på både flasken og den kompakte kubeformede boks, som måler 130 x 130 x 135 millimeter. Boksen er fremstillet af nedbrydeligt papir, og den reducerede størrelse mindsker materialeforbruget.
The Recognition
About the A' Design Award i Bronze
Xiaofengtan Liquor Spiritusemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Xiaofengtan Liquor Spiritusemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Xiaofengtan Liquor Spiritusemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
- Dimensions & Packaging
- 130mm x130mm x135mm
- Tags
- Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
- Production Technology
- By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
- Design Challenge
- Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
- Research
- Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
- Inspiration
- Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
- Project Duration
- Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
- Operation Flow
- The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
- Team Members
- Hai Zhu
Jian Fang
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