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Yukidoke Mitsu Frugtemballage by Shingo Furusho

Yukidoke Mitsu Frugtemballage by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.


BronzeEmballage· 2022

Yukidoke Mitsu Frugtemballage

by Shingo Furusho

Client: Mizukami village

A' Design Award i Bronze Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Yukidoke Mitsu Frugtemballage

Yukidoke Mitsu er en gaveemballage til mærkevarejordbær dyrket i Mizukami-landsbyen i Kumamoto-præfekturet. Jordbærrene har et højt sukkerindhold og høstes, når sneen smelter i den højtliggende landsby, hvor Kuma-flodens kilde findes. Designet består af en beklædt papæske med struktureret hvidt papir, der antyder faldende sne. Et jordbærmotiv er påført med rød folietryk. Æsken måler 242 x 160 x 57 millimeter og har et låg på toppen. Den solide æske giver en fornemmelse af luksus, som passer perfekt til gavegivning.

The Recognition

About the A' Design Award i Bronze

Yukidoke Mitsu Frugtemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yukidoke Mitsu Frugtemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yukidoke Mitsu Frugtemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.
Dimensions & Packaging
Pasted paper box / W242mm x D160mm x H57mm
Tags
Package, Fruits, Logo, Foil Stamping
Production Technology
Red Foil Stamping
Design Challenge
We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.
Research
This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.
Inspiration
I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.
Project Duration
Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.
Operation Flow
This is a box with a lid on top.
Patents
Copyrights belong to Shingo Furusho.
Image Credits
Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.

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