BeeHacchee Tærteemballage by Shingo Furusho

BeeHacchee Tærteemballage by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2022

BeeHacchee Tærteemballage

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Tærteemballage

BeeHacchee er en emballagedesign til en honning-ostetærte. Æsken er sekskantet og minder om en bikube, hvilket giver honningkonceptet en visuel form. Emballagen er formet af ét enkelt stykke pap og måler 224 mm i bredden, 195 mm i dybden og 44 mm i højden. Kraftpapir giver et afslappet og imødekommende indtryk, mens en gul kant trykt hen over overfladen tilføjer kontrast. Gult tryk på kraftpapir er vanskeligt, fordi farven synker ned i papiret, så en meget dygtig trykpartner blev involveret for at opnå det tilsigtede resultat.

The Recognition

About the A' Design Award i Jern

BeeHacchee Tærteemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. BeeHacchee Tærteemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. BeeHacchee Tærteemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.