Idun Red Heart Æblejuice by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2022
Idun Red Heart Æblejuice
by Evan Chen
Client: Lascaux Design Institute Inc.
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #133212The Design
About Idun Red Heart Æblejuice
Ungdommens gudinde, der styrer guldæblet: Idun. Hovedbilledet hylder kunstneren John Bauer, udvinder Idun og redesigner det for at inkorporere det smukke æbledyrkningsmiljø. Æblerne i gudindens hånd er udhulet på flaskeetiketten for at afsløre den røde æblejuice under etiketten, der udtrykker æblernes naturlige egenskaber. Tre af æblerne behandles med en guldstemplingsproces for at formidle de tre gyldne æbler, som Ungdommens Gudinde får til at presse til juice.
The Recognition
About the A' Design Award i Sølv
Idun Red Heart Æblejuice er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Idun Red Heart Æblejuice forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Idun Red Heart Æblejuice er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions & Packaging
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Design Challenge
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Research
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiration
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Project Duration
- This project was completed in Suzhou in November 2021.
- Operation Flow
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
- Team Members
- EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang
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