Sølv Emballage · 2022
Shengming Shijia Tegave-æske
by Hangzhou Xianlin Tea Co., Ltd.
- A' Design Award i Sølv 2022 in Emballage
- CLIENT: Hangzhou Xianlin Tea Co., Ltd.
- Estimated Number of Design Views: 24,313
- Verification code B680F06913 · Verify this award
Colors
About Shengming Shijia Tegave-æske
Shengming Shijia er en tegave-æske, der fremviser lokale landskaber forbundet med tekultur. Yderæsken gengiver det landskab, der er kendt som Three Pools Mirroring the Moon, fremstillet af papir med tryk- og prægeteknikker. Hovedfarven er blækblå, som minder om natten. To udhulede halvdele på yderæsken samles til en fuldmåne, før pakken åbnes. Yderæsken trækkes ud fra to sider og afslører pænt arrangerede runde måneprints på inderæsken. Designet forbinder et berømt lokalt landskab med den rolige stemning ved teafsmagning.
About the A' Design Award i Sølv
Shengming Shijia Tegave-æske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Shengming Shijia Tegave-æske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Shengming Shijia Tegave-æske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Press Kit
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
