Sølv Emballage · 2022
Guizhou Moutai Maoyuan Jiu Spiritusemballage
by Luo Heng
- A' Design Award i Sølv 2022 in Emballage
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 17,198
- Verification code 1A615E8845 · Verify this award
Colors
About Guizhou Moutai Maoyuan Jiu Spiritusemballage
Guizhou Moutai Maoyuan Jiu er et emballagedesign til en kinesisk spiritus. Flasken er lavet af glas med en sandblæsningsproces og et præget rosaguldlogo. Halsen er afsluttet med en metalsprøjteproces, og toppen af låget er præget med imiteret glas. Den ydre æske anvender varmeprægning og relief. Mørkegrøn og guld udgør det primære farveskema. Bølgemønstre henviser til Chishui-floden, der bruges i produktionen, mens en flyvende gudinde på låget og en trane med fyrregrene på halsen følger traditionelle kinesiske motiver.
About the A' Design Award i Sølv
Guizhou Moutai Maoyuan Jiu Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Guizhou Moutai Maoyuan Jiu Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Guizhou Moutai Maoyuan Jiu Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Press Kit
- Unique Properties
- By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
- Dimensions & Packaging
- The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
- Tags
- Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
- Production Technology
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
- Design Challenge
- Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant. - Research
- Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories. - Inspiration
- The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
- Project Duration
- The project started in November 2019 in Jiangxi and finished.
- Operation Flow
- Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
- Image Credits
- Luo Heng
