Freeze Dried Kaffeemballage af Shanghai Yuanshang Culture Communication Co., Ltd. er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2022
Freeze Dried Kaffeemballage
af Shanghai Yuanshang Culture Communication Co., Ltd.
Klient: Huzhou Jinnuokang Health Technology Co., Ltd.
Vinder af A' Design Award i Guld i kategorien Emballage
Verificeret Prisvinder
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Om Freeze Dried Kaffeemballage
Freeze Dried er et kaffeemballagedesign skabt til et ungt forbrugermarked. Emballagen kombinerer et moderne udtryk med elementer fra traditionel kinesisk kultur. Det visuelle koncept er baseret på de fem elementer guld, træ, vand, ild og jord og anvender traditionelle kinesiske farver. En stor dåse rummer flere mindre dåser, så sættet er nemt at opbevare og transportere. Hver lille dåse kan genlukkes, hvilket hjælper med at kontrollere mængden af kaffe, der bruges. Den ydre etiket er trykt på bestrøget papir, og de små dåser er fremstillet af polypropylen.
Anerkendelsen
Om A' Design Award i Guld
Freeze Dried Kaffeemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Freeze Dried Kaffeemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Freeze Dried Kaffeemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- Dimensioner & Emballage
- Diameter 95mm
Height 130mm - Tags
- Ingenious, Quality, Fashion
- Produktionsteknologi
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - Designudfordring
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- Forskning
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- Inspiration
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- Projektvarighed
- The project started in Shanghai in November 2020 and ended in May 2021.
- Driftsflow
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
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