DamoWang Taurine Energy Drink Energidrik Emballage af Chi Forest er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2022
DamoWang Taurine Energy Drink Energidrik Emballage
af Chi Forest
Klient: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om DamoWang Taurine Energy Drink Energidrik Emballage
DamoWang Taurin Energidrik er en funktionel drik præsenteret i en 250 milliliter dåse af jern. Dåsen måler 65,6 gange 91,8 millimeter og er fremstillet med højglans transparent tryk på metal. Illustrationen viser en figur inspireret af Chiyou, en kriger fra kinesisk mytologi, sammen med en tommelfinger-op-gestus, der antyder styrke og selvtillid. Drikken indeholder ginseng og gojibær, traditionelle urter der bruges til at genoprette vitalitet. Den velkendte metaldåse er nem at holde og køler hurtigt af.
Anerkendelsen
Om A' Design Award i Bronze
DamoWang Taurine Energy Drink Energidrik Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. DamoWang Taurine Energy Drink Energidrik Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. DamoWang Taurine Energy Drink Energidrik Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
- Dimensioner & Emballage
- 65.6mm x 91.8mm
- Tags
- Branding, Packaging, Chinese National Tide
- Produktionsteknologi
- High gloss iron transparent printing can on iron cans.
- Designudfordring
- There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
- Forskning
- The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
- Inspiration
- The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
- Projektvarighed
- The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China. - Driftsflow
- It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
- Teammedlemmer
- Yushu Zhang, Yiqun Tang
- Billedkreditering
- Yushu Zhang, Yiqun Tang
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