Lowen Ølemballage by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2022
Lowen Ølemballage
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award i Sølv Winner in Emballage Category
- 27,400
- Verified Award Winner
- Verify Award Status for #136751
The Design
About Lowen Ølemballage
Lowen er et emballagedesign til en ølserie. Designet kombinerer pennetegning, mezzotinte-kunst og street-tatoveringsillustration. Geometriske former og klare farver markerer de forskellige varianter, herunder hindbær, kirsebær og Weissbier, så hver variant hurtigt og direkte kan genkendes. Illustrationerne sætter vilde og milde billeder i kontrast for at skabe en stærk visuel effekt og en social karakter. Dåserne er lavet af aluminium, og flaskerne er lavet af glas. En detaljeret trykproces holder hvert billede klart og præcist.
The Recognition
About the A' Design Award i Sølv
Lowen Ølemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Lowen Ølemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Lowen Ølemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
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