Li Beer Ølemballage af China Resources Snow Breweries

Li Beer Ølemballage af China Resources Snow Breweries er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2022

Li Beer Ølemballage

af China Resources Snow Breweries

Klient: China Resources Snow Breweries

Vinder af A' Design Award i Guld i kategorien Emballage

61,282

Verificeret Prisvinder

Verificer Prisstatus for #136752

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Li Beer Ølemballage

Li er et gaveemballagedesign til øl. Glasflasken har sin form fra Shuang-Er-Ni-Yu-lerflasken, der blev udgravet ved Yangshao-kulturstedet. Udskæringer på overfladen minder om traditionelle vandkrusninger og fiskestriber. En prægeteknik er anvendt på emballagen, så teksturen kan mærkes ved berøring. Elegante billeder og arkaiske skrifttyper tilføjer en fornemmelse af historie. Emballagen åbnes ved at rive topforseglingen af. Designet hylder ølbrygningens tidlige historie i Kina og den traditionelle kinesiske opskrift, der er brugt til øllet indeni.

Anerkendelsen

Om A' Design Award i Guld

Li Beer Ølemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Li Beer Ølemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Li Beer Ølemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensioner & Emballage: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Produktionsteknologi: The bottle is made of glass.
Designudfordring: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Forskning: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Projektvarighed: The project started in 2020 and finished in June, 2021.
Driftsflow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.