Neon Zebra Brand Launch Drikkevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2022
Neon Zebra Brand Launch Drikkevareemballage
by PepsiCo Design and Innovation
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #137241The Design
About Neon Zebra Brand Launch Drikkevareemballage
Neon Zebra er et emballagedesign til en række cocktailmixere. Hver dåse og drikkevareemballage indeholder en unik opskrift på en blandet drink, kaldet Neon Zebra-ligningen. Opskriften viser forbrugerne, hvordan man laver en blandet drink med produktet. Hver dåse laver to cocktails, portioneret til at blive delt. Garnyrebillederne, der vises ved siden af produktet, er enkle og bruger en limeskive og mynte til at tilføje dybde. Garnyrene fremstår som markante todimensionelle grafikker eller som tredimensionelle former, og de bringer Neon Zebra-universet til live.
The Recognition
About the A' Design Award i Sølv
Neon Zebra Brand Launch Drikkevareemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Neon Zebra Brand Launch Drikkevareemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Neon Zebra Brand Launch Drikkevareemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
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