Lay's Smiles Campaign Fødevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2022
Lay's Smiles Campaign Fødevareemballage
by PepsiCo Design and Innovation
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #137247The Design
About Lay's Smiles Campaign Fødevareemballage
Lay's Smiles-kampagnen er et emballagedesign til fødevarer, der blev lanceret i Rusland. Et stort smilende ansigt er det primære visuelle element på hver pakke. Emballagen bevarer Lay's etablerede visuelle identitet samt de farvekoder, der angiver produktets smag. Støtten til Best Buddies Foundations venskabsprogram er ligeledes vist på pakken. Der doneres én rubel til programmet for hver købt pakke. Hensigten er at formidle et positivt budskab og præsentere brandet som formålsdrevet.
The Recognition
About the A' Design Award i Bronze
Lay's Smiles Campaign Fødevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Lay's Smiles Campaign Fødevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Lay's Smiles Campaign Fødevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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