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Gujinggongjiu Spiritusemballage by Sisi Don

Gujinggongjiu Spiritusemballage by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award i Guld in Emballagedesign Competition Category.


GuldEmballage· 2022

Gujinggongjiu Spiritusemballage

by Sisi Don

Client: Gujingongjiu

A' Design Award i Guld Winner in Emballage Category

Colors

The Design

About Gujinggongjiu Spiritusemballage

Gujinggongjiu er et emballagedesign skabt til en kinesisk spiritus. Designet præsenterer det traditionelle dragetotem i en digital visuel stil. De tunge linjer og komplekse kurver i den klassiske drageform er forenklet til en moderne form. Æsken åbnes fra venstre og højre side og afslører mønsteret i flere lag. Der er anvendt tryk med selvlysende blæk, så dragemønsteret forbliver synligt i mørke omgivelser. Emballagen måler 150 mm i bredden, 110 mm i dybden og 280 mm i højden. Hensigten er en frisk visuel oplevelse og et yngre brandimage.

The Recognition

About the A' Design Award i Guld

Gujinggongjiu Spiritusemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Gujinggongjiu Spiritusemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Gujinggongjiu Spiritusemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
Dimensions & Packaging
Width 150mmxDepth 110mmxHeight 280mm
Tags
BAIJIU Gujingongjiu Liquor packaging
Production Technology
Luminous ink printing, can be in the dark will be the dragon pattern is displayed
Design Challenge
The application of luminous ink in the bottle above
Research
Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
Inspiration
From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
Project Duration
The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
Operation Flow
Through the open left and right sides, show the visual effect of multi-level
Team Members
INFINITY STUDIO

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