Buenandanza Olivenolieemballage by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2022
Buenandanza Olivenolieemballage
Client: Buenandanza
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #139831The Design
About Buenandanza Olivenolieemballage
Buenandanza er et emballagedesign til olivenolie. Flasken fremstår med to lag: dybt mørkeblåtonet glas og en hvid label, der vikler sig hele vejen rundt. Den mørkeblå farve forbinder til ro og fordybelse, mens den strukturerede hvide label giver et naturligt udtryk. Cirkel- og trekantsymboler, påført med guldprægning, minder om det spidse olivenblad og den ovale oliven. Runde former og tykt glas formidler kvalitet. Det uigennemsigtige tonede glas blokerer lys og hjælper med at bevare olien. Et drypfrit, ikke-genopfyldeligt låg fuldender den lille og robuste flaske.
The Recognition
About the A' Design Award i Bronze
Buenandanza Olivenolieemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Buenandanza Olivenolieemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Buenandanza Olivenolieemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
- Dimensions & Packaging
- 100 x 57 x 176 mm. 500ml capacity. Glass and label
- Tags
- packaging, design, package, branding
- Production Technology
- Tinted glass, paper label and stamping.
- Design Challenge
- The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
- Research
- In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
- Inspiration
- The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.
The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived. - Project Duration
- The project started in november 2021 in Ubeda and finished in january 2022.
- Operation Flow
- The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.
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