Smashy Chokoladeægemballage by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2022
Smashy Chokoladeægemballage
by Mutian Yu
Client: Savannah College of Art and Design
A' Design Award i Jern Winner in Emballage Category
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- Verified Award Winner
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The Design
About Smashy Chokoladeægemballage
Smashy er en pakning med chokoladeæg, der har form som en hammer. Designet forener hammerens form med æggets form, så pakningen også ligner et æg med et skaft. Smashy kan smadres hvor som helst. Slikket popper derefter ud og giver et øjeblik af overraskelse. Blandingen indeni indeholder chokolade, kiks, bamser og hårdt bolsjeslik. Pakningen måler 155 x 183 x 76 millimeter og er lavet af plastik. Smashy har til formål at genoplive den gamle vane med at smadre chokoladeæg og gøre snacking mere legesyg.
The Recognition
About the A' Design Award i Jern
Smashy Chokoladeægemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Smashy Chokoladeægemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Smashy Chokoladeægemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
- Dimensions & Packaging
- 155mm * 183mm * 76mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- Plastic and Snacks
- Design Challenge
- The greatest challenge during the research is reaching out to people due to the pandemic.
- Inspiration
- Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
- Project Duration
- Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US - Operation Flow
- Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
- Team Members
- Mutian Yu
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