Alpine Sprout Grøn Te Emballage af Jie Yang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2022
Alpine Sprout Grøn Te Emballage
af Jie Yang
Klient: Decelent
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #140005Designet
Om Alpine Sprout Grøn Te Emballage
Alpine Sprout er en emballagedesign til alpin grøn te, der dyrkes i Wufeng County, Hubei-provinsen, Kina. Teen vokser på høje bjerge og klipper, og det er vanskeligt at plukke bladene. Abstrakte former af stejle bjerge og kinesisk kalligrafi fremgår af den ydre æske for at afspejle det stejle dyrkningsmiljø og teplukkernes arbejde. Et hævet og fordybet mønster på siden af æsken minder om den gamle te-hesterute. Nedbrydeligt karton udgør den ydre æske, og en nedbrydelig papirpose rummer teen indeni.
Anerkendelsen
Om A' Design Award i Bronze
Alpine Sprout Grøn Te Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Alpine Sprout Grøn Te Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Alpine Sprout Grøn Te Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
- Dimensioner & Emballage
- The outer package is 100 mm thick, 350 mm long and 350 mm wide.
- Tags
- Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
- Produktionsteknologi
- Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
- Designudfordring
- 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing. - Forskning
- This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
- Inspiration
- Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
- Projektvarighed
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
- Driftsflow
- Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
- Teammedlemmer
- JieYang
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