Rooeein Filteremballage by Wallrus Design Studio

Rooeein Filteremballage by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2022

Rooeein Filteremballage

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award i Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #140076

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Colors

The Design

About Rooeein Filteremballage

Rooeein er en emballagedesign til bil-luft- og oliefiltre. Emballagen anvender en grøn farvepalet og et bladmotiv. Bladet refererer til naturen, hvor blade er med til at rense luften, ligesom et filter renser luften til en motor. Den primære visuelle idé stammer fra billedet af en vej, der løber gennem en tæt skov, og det samme billede har formet mærkets farverige identitet. Designet hjælper produktet med at skille sig ud i butiksmiljøet. Bladkonceptet er også blevet anvendt i mærkets marketing- og reklamemateriale.

The Recognition

About the A' Design Award i Bronze

Rooeein Filteremballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Rooeein Filteremballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Rooeein Filteremballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar