Devynerios Etiketter by Asta Kauspedaite

Devynerios Etiketter by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballagedesign Competition Category.

SølvEmballage· 2022

Devynerios Etiketter

by Asta Kauspedaite

Client: Mv Group

A' Design Award i Sølv Winner in Emballage Category

33,289

Verified Award Winner

Verify Award Status for #140158

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Devynerios Etiketter

Devynerios er en familie af unikke urtelikører, der er kategorileder i Litauen. De repræsenterer Litauen, autentiske produktionsmetoder og opskrifter baseret på naturlige ingredienser. Hvert produkt er karakteristisk og anderledes. Nøglefunktionerne afspejles også i etikettens design. Originalios design kommunikerer autenticitet. Zalios er flerlags og rig, fordyber dig i urternes mystiske verden. Raudonos, mod og ungdommelighed afspejles ved hjælp af asymmetri og levende farver.

The Recognition

About the A' Design Award i Sølv

Devynerios Etiketter er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Devynerios Etiketter forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Devynerios Etiketter er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas