Love Bordbestik Emballage by Yan Li is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2023

Love Bordbestik Emballage

by Yan Li

Client: Yueshangguojisheji

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Love Bordbestik Emballage

Kærlighed er et emballagedesign skabt til et sæt bordbestik bestående af knive, gafler og skeer. Den ydre æske rummer tre mindre æsker indeni. De tre indre æsker refererer til en kinesisk taoistisk idé, hvor det ene giver ophav til det andet, det andet giver ophav til det tredje, og det tredje giver ophav til alle ting. Den grønne farve antyder kvalitet og elegance, og henviser desuden til natur, fred og miljøbevidsthed. Mønsteret følger konceptet om en rund himmel og en kvadratisk jord. En foldeflap gør æsken let at åbne. Der er anvendt gråt karton og hvidt karton med forgyldning.

The Recognition

About the A' Design Award i Jern

Love Bordbestik Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Love Bordbestik Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Love Bordbestik Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. Structurally, the inside three small boxes are inspired by Chinese Taoist thought, one life two, two birth three, three life all things.

2. The colour green not only shows the sense of high quality and elegance, but also represents the meaning of environmental protection, peace, nature and vitality.

3. In terms of pattern, it adopts the design concept of round sky and square earth, which is a kind of Philosophical thought of the Chinese yin and yang theory.
Dimensions & Packaging: Width 245mm x Depth 285mm x Height 60mm
Tags: Chinese elements, combination of Eastern and Western cultures, conflict beauty, harmony beauty, traditional culture
Production Technology: Gray cardboard and whiteboard
The combination process of gilding and excitation,
Design Challenge: Perfect present of craftsmanship
Research: Product market research,
Study on traditional Chinese culture,
Understanding of Western tableware.
Inspiration: The combination of Eastern and Western cultures, the products are western knives, forks and spoons, the packaging is a display of Chinese elements.
Project Duration: The project started in March 2022 in Shenzhen and finished in April 2022 in Shenzhen.
Operation Flow: One big box and three small inside boxes which can offer consumer double surprise.
It is easy for consumer to open of folding flap.