Kellipops Emballage by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2023
Kellipops Emballage
Client: Viap
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #141266The Design
About Kellipops Emballage
Nydelse; Begær; Chokolade hele vejen. Forestil dig Charlie and The Chocolate Factory. Hvordan ville en dag der se ud? Chokoladegodbiderne ville springe ud af deres skal, og med utrolig intensitet ville de danse omkring dig, kalde på dig for at danse med dem og gøre dem til dine. Først så designerne dem gennem deres fantasi, og de hørte dem eksplodere. De så på dem gennem deres skaller, og de talte til sjælen. Så designede de dem. Med deres lyd, deres anatomi, regnens elementer og de intense farver, der råber om den endeløse længsel efter dem.
The Recognition
About the A' Design Award i Jern
Kellipops Emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Kellipops Emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Kellipops Emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
- Dimensions & Packaging
- Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm - Tags
- Rebranding, packaging design, snack, chocolate snack
- Production Technology
- Plastic Doypack
- Inspiration
- The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
- Project Duration
- The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Andreas Deskas
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