Meer Instant Kaffe Emballage af Masoud Najafi Amirkiasar er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2023
Meer Instant Kaffe Emballage
Klient: Masoud Najafiamirkiasar
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #141887Designet
Om Meer Instant Kaffe Emballage
Emballagedesignet af et nyt produkt på markedet handler ikke kun om kunsten at designe, men også om kunsten at forstå kunderne' sind og skiller sig ud på hylderne over for konkurrenterne. Med disse nuancer i tankerne har Meer-emballagedesignet taget den endelige produkttekstur til illustration for at stimulere og engagere alle kaffeelskeres sanser. Layoutet og den ukonventionelle skriftstørrelse spiller også en væsentlig rolle i at tiltrække forbrugere til produktet. Dette design er skabt med håbet om at lave seriøse ændringer på drikkevarehylden i butikkerne.
Anerkendelsen
Om A' Design Award i Bronze
Meer Instant Kaffe Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Meer Instant Kaffe Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Meer Instant Kaffe Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
- Dimensioner & Emballage
- It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm - Tags
- Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
- Produktionsteknologi
- A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
- Designudfordring
- The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers. - Forskning
- The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging. - Inspiration
- The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well. - Projektvarighed
- The project started In Tehran in November 2020 and finished in May the following year
- Driftsflow
- The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
- Patenter
- None.
- Billedkreditering
- Image #1: photographer Bita Shakerin, Espresso, 2020
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