Jiang Hu Alkoholholdig Drikkevareemballage af Wei Li er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2023
Jiang Hu Alkoholholdig Drikkevareemballage
af Wei Li
Klient: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #142224Designet
Om Jiang Hu Alkoholholdig Drikkevareemballage
Jiang Hu er et emballagedesign til huang jiu, en traditionel kinesisk risvin. Flaskens top er tung nok til at kunne bruges som brevpresser, og den kan også vendes om og bruges som drikkeglas. Flasken rummer et lille volumen, der passer til almindelige drikkevaner. Yderkassen er lavet af skum i stedet for pap, så den samme kasse beskytter flasken under levering. Grafikken tager udgangspunkt i det gamle kinesiske symbol som tema og skildrer en sværdkæmpers liv. Målet er at give et gammelt produkt et friskt udtryk.
Anerkendelsen
Om A' Design Award i Jern
Jiang Hu Alkoholholdig Drikkevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Jiang Hu Alkoholholdig Drikkevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Jiang Hu Alkoholholdig Drikkevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensioner & Emballage
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Produktionsteknologi
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Designudfordring
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Forskning
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Projektvarighed
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Driftsflow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
- Teammedlemmer
- Mr. Li Wei
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