Jiang Hu Alkoholholdig Drikkevareemballage by Wei Li

Jiang Hu Alkoholholdig Drikkevareemballage by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2023

Jiang Hu Alkoholholdig Drikkevareemballage

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Alkoholholdig Drikkevareemballage

Jiang Hu er et emballagedesign til huang jiu, en traditionel kinesisk risvin. Flaskens top er tung nok til at kunne bruges som brevpresser, og den kan også vendes om og bruges som drikkeglas. Flasken rummer et lille volumen, der passer til almindelige drikkevaner. Yderkassen er lavet af skum i stedet for pap, så den samme kasse beskytter flasken under levering. Grafikken tager udgangspunkt i det gamle kinesiske symbol som tema og skildrer en sværdkæmpers liv. Målet er at give et gammelt produkt et friskt udtryk.

The Recognition

About the A' Design Award i Jern

Jiang Hu Alkoholholdig Drikkevareemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Jiang Hu Alkoholholdig Drikkevareemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Jiang Hu Alkoholholdig Drikkevareemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei