Shguijiu Dian Baijiu-flaskeemballage af Liang Chen

Shguijiu Dian Baijiu-flaskeemballage af Liang Chen er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2023

Shguijiu Dian Baijiu-flaskeemballage

af Liang Chen

Klient: Shanghai Guijiu Group Co., Limited.

Vinder af A' Design Award i Guld i kategorien Emballage

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Farver

Designet

Om Shguijiu Dian Baijiu-flaskeemballage

Shguijiu Dian er et emballagedesign til en eksklusiv gave-Baijiu fra Shanghai. Formen er inspireret af Shanghai Tower, den højeste bygning i Kina. Krystalflasken og den spejlblanke metalkapsel fremstår som én samlet form med spiralformede kurver og en asymmetrisk profil. Den ydre æske er forsølvet og cylindrisk med en uregelmæssig buet overflade. Den ydre æske måler 110 mm i diameter og 330 mm i højden, og flasken måler 80 mm i diameter og 300 mm i højden. Begge dele kan gemmes og udstilles, hvilket reducerer spild.

Anerkendelsen

Om A' Design Award i Guld

Shguijiu Dian Baijiu-flaskeemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Shguijiu Dian Baijiu-flaskeemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Shguijiu Dian Baijiu-flaskeemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensioner & Emballage: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tags: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Produktionsteknologi: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Designudfordring: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Forskning: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Projektvarighed: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Driftsflow: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Teammedlemmer: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Billedkreditering: Creative Director: Chen Liang