Jundao Guiniang Baijiu-emballage af Liang Chen er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2023
Jundao Guiniang Baijiu-emballage
af Liang Chen
Klient: Shanghai Guijiu Group Co., Limited.
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #142678Designet
Om Jundao Guiniang Baijiu-emballage
Jundao Guiniang er et emballagedesign til en eksklusiv kinesisk Baijiu-spiritus. Den sekskantede hvide keramikflaske er dekoreret med et traditionelt kinesisk tuschmaleri, påført ved emaljebrænding. Maleriets bløde glorie antyder bjerge og floder og henviser til det naturlige miljø i produktionsområdet. En bronzeringsproces optegner oprindelsesregionens terræn i fine lag. Den gyldne kapsel er formet som et personligt segl og kan beholdes som et ornament. Designet udtrykker kinesisk kultur, respekt for naturen og traditionens værdi.
Anerkendelsen
Om A' Design Award i Sølv
Jundao Guiniang Baijiu-emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Jundao Guiniang Baijiu-emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Jundao Guiniang Baijiu-emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- Dimensioner & Emballage
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - Tags
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- Produktionsteknologi
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- Designudfordring
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- Forskning
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- Inspiration
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- Projektvarighed
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- Driftsflow
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- Teammedlemmer
- Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang - Billedkreditering
- Creative Director：Chen Liang
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