Happy Petty Kæledyrsfoderemballage by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2023
Happy Petty Kæledyrsfoderemballage
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty Kæledyrsfoderemballage
Happy Petty er et emballagedesign til kattemad. Serien anvender seks illustrerede karakterer, og hver karakter svarer til en anden type kattemad. Beklædning, farver og grafiske elementer ændrer sig fra karakter til karakter, så hver emballage har sin egen personlighed. Karaktererne er inspireret af figurer fra berømte malerier og af modeikoner. Klare farver bruges til at tiltrække opmærksomhed og til at bevæge sig væk fra traditionel kæledyrsfoderemballage. Designet har til formål at udtrykke sameksistensen mellem moderne mennesker og deres kæledyr.
The Recognition
About the A' Design Award i Bronze
Happy Petty Kæledyrsfoderemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Happy Petty Kæledyrsfoderemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Happy Petty Kæledyrsfoderemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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