Sølv Emballage · 2023
Hainan Beer Ølemballage
by China Resources Snow Breweries Ltd.
- A' Design Award i Sølv 2023 in Emballage
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 31,595
- Verification code 8910339AFF · Verify this award
Colors
About Hainan Beer Ølemballage
Hainan Beer er et ølemballagedesign inspireret af Hainans landskab og kultur. Glasflasken bærer reliefmønstre hentet fra havbølger, sejlbåde, fyrtårne, kokospalmer og havfugle, og dens slanke form gør det muligt at holde den med én hånd. Aluminiumsdåsen er trykt med termokromisk blæk, så et poststempelmønster gradvist kommer til syne, når temperaturen falder under nedkøling. Yderemballagen er fremstillet af kraftpapir og formet som en kuffert. Emballagen forbinder øllen med det lokale landskab og en afslappet lokal livsstil.
About the A' Design Award i Sølv
Hainan Beer Ølemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Hainan Beer Ølemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Hainan Beer Ølemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Press Kit
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
