Nverhong Guihualinzang Emballage Til Alkoholholdige Drikkevarer by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2023
Nverhong Guihualinzang Emballage Til Alkoholholdige Drikkevarer
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #144973The Design
About Nverhong Guihualinzang Emballage Til Alkoholholdige Drikkevarer
Shaoxing Nverhong Winery Co., Ltd. har en lang historie. Grundlagt i 1919, er det en repræsentant for Huangjiu. Det er beliggende i Shangyu Dongguan, Shaoxing City, Zhejiang-provinsen. Det er en af rygradsvirksomhederne i Huangjiu-industrien i Kina og næstformandsenheden i filialen af China Alcohol Industry Association. Nuerhong Huangjiu er brygget med de fineste hvide glutinøse ris, med en klar og gennemsigtig farve, en blød, men righoldig smag og en stærk og langvarig aroma.
The Recognition
About the A' Design Award i Sølv
Nverhong Guihualinzang Emballage Til Alkoholholdige Drikkevarer er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Nverhong Guihualinzang Emballage Til Alkoholholdige Drikkevarer forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Nverhong Guihualinzang Emballage Til Alkoholholdige Drikkevarer er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
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